CONTENT
APPLE TV AND FILMS
Oversaw the execution of real-time reactive opportunities, establishing Apple TV+ and Apple Films as not just player in culture, but a trail blazer as well. Using a refreshed tone of voice developed in partnership with the client, we looked for opportunities to subvert the digital conversation du jour and relate them back to our content offering to drive brand awareness, content discovery, and conversation. As a member of a collaborative team, anyone was encouraged to pitch copy and creative for a reactive moment.