PRESS

Press that I have either been mentioned in or interview for. Apologies in advance for any paywalls.

• Creative 100: Branded Content Innovators You Should Know

• Your Approval Process is Ruining Your Social Strategy

• Do You Need to Be Extremely Online to Work in Social Media? (In my opinion, yes)

• What Happened to the Super Bowl Ad? (Syndicated to Yahoo)

• Apple uploads entire first episode of ‘Silo’ on Twitter ahead of season finale

• Martin Scorsese Joins Letterboxd — and Has Curated a Massive List of Double-Feature Pairings with His Own Films

• How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy

• Horny Jail Welcomes the Class of 2023 (Sorry, mom)

• Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?

• Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

• Brands Are Playfully Tweeting The One Word That Best Describes Them, And I Am Thoroughly Amused

• Amtrak Tweeted “Trains” And It Makes Sense Cause Social Media Managers Are Ready For A Holiday Weekend

• Brands are getting creative with being real

• Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools' Day 2022

• Social Confidential: How Sour Patch Kids' 'No-Rules' Approach Hypnotizes and Delights Fans

• The niche effect: How non-traditional brands are connecting with avid fans on TikTok