CONTENT

YUMBLE

At Yumble, a subscription children’s meal company, I owned the content and creative strategy as Social Media Manager. I collaborated with a team of creatives and brand managers, driving our content to reflect the curious and playful spirit children embody, with a social tone of voice to match. We focused highlighting children’s nutrition and convenience for parents, prioritizing channel growth and brand awareness as key performance indicators

• The ask: Build a social visual ID and tone of voice that reflects the brand’s missions and offerings, prioritizing brand awareness and growth as success measurement.

• The Answer: While the product was for children, I knew our audience would be millennial parents. We built a visual ID that was bright, colorful, and clean, with a mix of the plated product, relatable “ism’s” for parents, and editorial scenes as filler content. I wanted the content to be eye-catching and cohesive, with a specific color palette that still had a sense of randomness to it, celebrating the randomness yet joyful experience of being a parent to small children. My intention was for the clean-looking content to emphasize Yumble’s mission to make mealtime simple so that there’s more time to create, play, and imagine with your kids, instead of standing in the kitchen, cooking and doing dishes. I also wanted to acknowledge with this content, that raising kids isn’t just about the meal but how their meals are the catalyst for a great day filled with other activities. We published our content on week mornings to catch parents as kids are waking up and weeknights to catch parents scrolling during their kids’ mealtimes or after the kids had gone to bed.